Ultra Low Cost Handsets: Securing New Subscribers in Emerging Markets: Industry

Ultra Low Cost Handsets: Securing New Subscribers in Emerging Markets

Published Date: June 2005

Published By: Visiongain

Order Code: R155-086

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Nokia's recent product announcement of two low-cost, entry-level handsets designed specifically for emerging markets proves the point that the Finnish firm thinks that going back to basics is one way forward. Visiongain believe this makes sense.

If saturation levels are being reached in most Western markets the attention must shift to developing subscriber adoption in the largely-untapped emerging markets. Ultra Low Cost handsets, defined as those in the sub-$40 range, hold tremendous potential for boosting subscriber growth in these markets, but are these financially feasible markets to enter? Is a sub-$40 handset a financially feasible business model? Find out today.

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