Ultra Low Cost Handsets (ULCH) are critical for subscriber growth in emerging markets and for the growth of 3G services in both emerging and saturated markets. Since 2005, the ULCH strategy for emerging markets has generated huge attention of the key players in the wireless value chain and visiongain believes that many vendors are now evaluating market potential for affordable 3G handsets in saturated markets. An ULCH strategy can provide benefits including potential brand loyalty and sustained competitive advantage to handset vendors. Those vendors who will concentrate on customer requirements and focus on operational excellence as a key value driver will be able to ensure good profit margins in the ULCH segment. Operational excellence will ensure effective and efficient production processes and tight cost controls, thus providing sustainable profit margins. Are you prepared for the impact of ULCHs? How will they impact you and how can you benefit from them today?
Visiongain findings show that that chipset vendors like TI, Infineon and Qualcomm are reducing the prices of their chips to provide mass-market entry level devices. How will this impact on the industry as a whole? Will this mean a reduction in chip prices for all handsets or will clear divisions remain in the markets?
Although the current users of ULCH appears to be just around 0.8% of the total global mobile subscribers, we believe that ULCH will evolve further and will be adopted not only for business transactions in rural areas but would penetrate the masses in emerging markets. We believe that W-CDMA handsets will be widely accepted by subscribers both in the saturated and emerging markets.
Visiongain's research has established that the BOM for ULCHs in 2007 has dropped to $16, but with further R&D activity the BOM is set to fall. But what will it be by 2012? Plus with service revenues from the emerging markets low compared to the mature markets can operators make these developing markets profitable?
The emerging markets of India and China will account for what percentage of total global handset sales in 2012? This report tells you and it tells you in a clear and concise, easy-to-read format. Packed full of charts, graphs, tables and analysis, can you afford to ignore this report?
How will the market for ULCH be divided out by the manufacturers? What impact will cheaper Chinese and Indian manufacturers play in increasing sales? Currently Motorola and Nokia dominate the market, but how soon will this change? Visiongain's brand new report tells you.
This report answers key questions such as:
- What impact will the ULCH have on your current handsets and costing structures?
- What market share will ULCH expect and how will this impact on your market?
- How can you customer segment the ULCH user? What do they expect and will it be delivered to them?
- Analyse the current and future essential features of a ULCH and how to deliver them
- How must operators, semiconductor manufacturers and handset manufacturers approach ULCH development?
- Will intellectual property and royalty payments be maintained correctly for ULCHs?
- Which countries will see greatest effect of ULCH and what will prices be?
- What will sales be and at what prices in 2012?
In 2009 vendors will become truly competitive on pricing of W-CDMA ULCH - what will the vendor profit margins be and will economies of scale be large enough to warrant the fall in price? How many 3G ULCHs will be shipped in 2012?
To stay up-to-date and fully informed of the developments in the ultra low cost handset market, you must read this report today. With over 125 dedicated pages, this is the leading report available.
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