Uncovering the Barriers to the MRAV Retrofit Market

Uncovering the Barriers to the MRAV Retrofit Market - September 2007

Published Date: September 2007

Published By: Consumer Electronics Association

Page Count: 275

Order Code: R265-205

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With the housing market in its current state it is more important than ever for manufacturers, retailers and others involved in the multi-room audio (MRA) and multi-room audio / video (MRAV) market to focus on the opportunities that exist in the retrofit market. While MRA / MRAV has long been associated with new construction, numerous retrofit solutions, both wired and wireless, are available to homeowners wishing to enhance their home audio / video consumption. So what is preventing homeowners from adopting this technology? This study goes straight to consumers to identify the key barriers to adoption and strategies for overcoming them.

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