Understanding the dynamics of the analyst industry is vital for any technology focussed company as IT analysts influence every aspect of technology buying and decision-making. Today analyst advice is valued at over $5 billion and 80% of Fortune 1000 companies use their services however the IT research and advisory industry is undergoing fundamental change.

This report provides the data you need to boost your companies visibility. By understanding how the key analyst firms are positioned and the trends that are shaping this industry it is possible to better promote technology products and connect to customers.

ATA surveyed end-users of analyst research about their job function, the technology segments they specialized in and analyst firms they used to build a model of 'mind share' as opposed to simple revenue or market share for each topic. The findings indicate that end-users working in emerging technologies are less likely to use analyst research from larger firms. Gartner, Forrester and IDC all had below average ratios of users working in emerging trends and consumer technologies. This key data is examined in the context of current industry drivers of change and includes full breakdowns for the following firms: Aberdeen Group, AMR Research, Forrester Research, Gartner Inc, IDC, Jupiter Research, Ovum and Yankee Group.