Understanding the World of the Jetsons: The New Age of Building Customer

Understanding the World of the Jetsons: The New Age of Building Customer Relationships

Published Date: May 2001

Published By: Datamonitor

Page Count: 155

Order Code: R313-0102

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The emergence of new eCommerce and Web-based Customer Relationship Management (CRM) technologies offer consumer goods companies a solution. These technologies allow you to take control of customer relationships by expanding and maximizing customer touch-points. Therefore driving improved marketing and advertising campaigns. Applying these new eCRM and eCommerce technologies with traditional relationship building strategies will greatly enhance customer value allowing you to effectively target customers. As the world becomes increasingly web-enabled new segments of the population minorities, senior citizens and especially teens - will join the Internet community. These groups represent a significant source of potential revenue for the company that can reach them with compelling sales, marketing and service strategies. As the world becomes increasingly web-enabled newsegments of the population - minorities, senior citizens and especially teens - will join the Internet community. These groups represent a significant source of potential revenue for the company that can reach them with compelling sales, marketing and service strategies.

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