|
|
Home > Computers and Information Technology > IT Administration & Services > IT Spending & Administration
Understanding adoption of enterprise applications (Customer Focus)
|
| Published Date:
March 2008
Published By:
Datamonitor
Page Count:
19
Order Code:
R313-31346
|
|
|
|
Introduction
Datamonitor's annual Technology Trends survey indicates that enterprise applications remain the principal area of IT investment. In this brief the results from the 2007 Technology Trends survey, covering 1,000 IT decision makers in the US, Australia and the EU, are discussed with respect to enterprise application penetration, vendor mindshare, investment opportunities and deployment preferences.
Scope
Gauges the market penetration and assesses the investment potential of seven enterprise applications. Evaluates enterprises' preferences for enterprise application procurement, deployment and outsourcing. Identifies fluctuating perceptions of leading vendors across four enterprise size bands. Explores regional variations in investment, decision-making, deployment and outsourcing patterns.
Highlights
Enterprise applications are very closely aligned with business priorities and for this reason enterprises continue to invest in them despite their high penetration. Ongoing programs of investment ensure that the enterprise application footprint will continue to expand, with CRM and ERP attracting particularly considerable volumes of investment. Due to the close alignment between enterprise applications and the enterprise goals, dominant macroeconomic and operating conditions in each of the market segments have a considerable impact on enterprise application decision-making, investment plans and deployment and outsourcing preferences. The enterprise applications market is highly consolidated and this is reflected in the distribution of mindshare. Mindshare is dominated by a trio of prominent vendors, although their relative success varies by enterprise size-bands.
Reasons to Purchase
Identify key enterprise applications driving market growth and investment. Align your marketing strategy with investment, purchasing and decision-making preferences in national markets and enterprise size-bands. Optimise go-to-market strategies through revealing enterprises' procurement and deployment preferences.
|
Similar Products
• Education and Training Services
Published Jul 2008 by First Research, Inc.
• Royal Bank of Scotland - IT Sales Opportunities - 2008
Published Jul 2008 by Infiniti Research Limited
• BNP Paribas - IT Sales Opportunities - 2008
Published Jul 2008 by Infiniti Research Limited
• 2008 Worldwide Computer Training Industry Report
Published Jul 2008 by Barnes Reports
• 2008 Worldwide Computer Facilities Management Services Industry Report
Published Jul 2008 by Barnes Reports
• Future IT Trends and Projects: South Korea Public Sector
Published Jun 2008 by Datamonitor
• United Technologies Corporation - IT Sales Opportunities - 2008
Published Jun 2008 by Infiniti Research Limited
• SOHO Business Telecom Spending by Product and Vertical Industry, 2007-2012 (Data File)
Published Jun 2008 by In-Stat
• Small Business Telecom Spending by Product and Vertical Industry, 2007-2012 (Data File)
Published Jun 2008 by In-Stat
• Enterprise Telecom Spending by Product and Vertical Industry, 2007-2012 (Data File)
Published Jun 2008 by In-Stat
|
|
|
|
0 items
