2005 Update: Online Real Estate Advertising: Industry Research Report

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2005 Update: Online Real Estate Advertising

Published Date: July 2005

Published By: Borrell Associates Inc.

Order Code: R2670-22

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While overall real estate advertising flattens, the online portion will grow 55 percent this year. Online is poised to overtake the longtime leader in this category -- newspapers -- by 2009. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead. Our 27-page report offers 12 charts and graphs and a foreword by our advertising analyst, Kip Cassino.

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