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This IDC document analyzes online banking and trading opportunities in Western Europe and their evolution over the next five years, examining the dynamics of major European countries and the adoption of an increasingly advanced multichannel approach. It provides a useful set of market forecasts and insights. This research is appropriate for:
IT and software vendors that are targeting or intending to target European financial institutions that have implemented or plan to implement an online banking and share dealing offering
European financial companies and Web based players that aim to build the right mix of applications and marketing levers to spur additional uptake of their Web banking services
Western Europe and the following countries: France, Germany, Italy, Spain, Sweden, and the U.K.
This IDC study provides:
A detailed overview of the online banking and brokerage market in Western Europe and the perspectives for this channel in terms of adoption and best competitive practices
A group of IDC recommendations with a focus on strategic evolution and IT requirements of European online financial services firms in the short to medium term
"The number of online banking accounts will continue to have double digit growth rates over the next two years, and the major opportunities for this business will be concentrated in Italy, Spain, and the U.K.," said Mirko Corbetta, research analyst for IDC's European IT Opportunity: Financial Services research service. "The e-investing business maintains its positive trend even if its future growth rates will be slightly lower than home banking forecasts. European countries with the highest growth rates will include Spain and the U.K. Over the next five years, online banking will gain relevance in the IT spending of European banks because the multichannel approach will be a compulsory requirement. The Internet will have a key role through multichannel integration and it will have to be optimized considering at the same time all other existing channels. Real-time integration will be an important challenge for European banking players that have added the online channel to their more traditional channels."
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