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Variable Data Printing 2006: Growth and Changes in the Marketplace
| This Industry Measure/TWGA special report examines the current state of variable-data printing (VDP), drawing on the extensive 12-year TWGA printing and creative survey databases to provide historical trendlines on the perception of VDP as a sales opportunity and a business challenge, and whether these jobs are produced on a digital press, color copier, or laser printer. The report also provides detailed data on the percentage of printers and creatives producing VDP, at what level of sophistication, how quickly their use or production of these applications has been growing or declining, what technologies are being used to output these jobs, and the mix of transactional vs. commercial jobs produced by VDP printers. The report also looks atwhether graphic arts firms are selling directly to marketers or through traditional creative agencies.
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