Vehicle Modification Enthusiasts' Aftermarket Product Preferences: Industry Research

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Vehicle Modification Enthusiasts' Aftermarket Product Preferences

Published Date: April 2007

Published By: Frost & Sullivan

Page Count: 68

Order Code: R1-5784

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Description

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The aim of the study is to determine the aftermarket product preferences of vehicle modification enthusiasts. Specifically, the study has the following objectives: •Identify brand preferences for the product categories, and more specifically, the perceived ‘best in category’ brands. •Determine the relative position of key brands along key attributes for each product category, where such analysis is possible. •Identify key criteria for consumer brand selection as ‘best in category'.

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