Introduction
Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase- New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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