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Home  > Communications  >  Telecommunications  >  General Telecom

Verizon, SBC, BellSouth, and Qwest: RBOC Market Strategies, Opportunities, and Forecasts 2001-2006


Published Date: June 2001
Published By: Wintergreen Research
Page Count: 226
Order Code: R49-271
 
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This is the forty third report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. market share analysis includes conversations with marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.

The RBOCs have undertaken a torrid merger and acquisition race.The pace of change is dramatic, reflecting challenges brought by the Internet revolution. Understand the significant differences between the evolving RBOCs.Qwest has moved to become a full service wholesale provider, stimulating competition in its region and selling bandwidth to every CLEC.Qwest has positioned as a full service application service provider (ASP).In this manner the company can leverage commodity pricing for bandwidth to participate in value added services markets.

Bell South has moved to leverage its strengths in residential markets, improving customer service, adding fiber to the curb systems in its network.BellSouth seeks to achieve competitive advantage in consumer markets.High speed Internet access leverages the company's strengths as a local service provider. BellSouth has undertaken a significant initiative with IBM to bring applications that support back office applications to small and midsize businesses.The IBM alliance gives small and midsize businesses access to e-business and web development software and servers.

Verizon is positioning as a major wireless supplier with a nationwide network.As pricing of wireless connections drops, people use wireless telephones to call locally and for long distance.Bell Atlantic changed its name to the name of its wireless subsidiary. The potential to increase professional productivity via the use of wireless communications has only begun.The impact will be noticed in every industry.

SBC has positioned to transform voice communications systems into data centric systems.The company seeks to be a communications supplier for voice, data, and video.Data wireless, international, and long distance are the areas of investment.These are the market segments driving SBC revenue growth.


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