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Home  > Communications  >  Access Technology  >  LAN/WAN Technology

Viable Business Models Point to Big Opportunities for Public WLAN


Published Date: October 2004
Published By: Analysys Mason
Order Code: R51-168
 
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After more than three years since the initial deployment of public WLANs, first in the USA and then in Europe, the market for public WLAN services is still developing. The fact that the market has taken longer to mature than first envisaged has raised many questions as to which business models will be sustainable in the public WLAN market in the long term. In spite of this relatively slow initial development, Analysys Research still believes there is a substantial growth potential in the public WLAN market. It is therefore crucial for a range of players to understand the different paths and business models they can explore to take advantage of the opportunity the public WLAN market provides.

Viable Business Models Point to Big Opportunities for Public WLAN examines the critical success factors in the public WLAN market by looking in detail at some of the early successes in the market. Building on their experiences, the report draws some conclusions about the critical factors that need to be in place in order for the market to achieve its full potential. The report then forecasts the size and value of the public WLAN market in France, Germany, Sweden, Switzerland, the UK and the USA, as well as for Western Europe as a whole.

Viable Business Models Point to Big Opportunities For Public WLAN answers your key questions:
  • How best to exploit the WLAN opportunity? What are the success stories in the WLAN market and how are they relevant?
  • What is the future potential of the WLAN market?
  • Are new wireless technologies in the metropolitan area network (MAN) and wide area network (WAN) complementary to WLAN?
Who should read this report?
  • Mobile operators: understand how public WLAN will affect the cellular market, the impact it will have on key cellular customer segments, and the best strategies for providing public WLAN services.
  • Wireless integrated service providers (WISPs) and aggregators: learn from the experience of other players to understand how to take full advantage of the opportunities in the public WLAN market.
  • Fixed operators: evaluate how public WLAN services can provide a route for entry into the market for high-speed wireless data services.
  • Equipment manufacturers: quantify by country the scale of the equipment and implementation opportunity related to public WLAN networks. Determine key potential types of customer and the motivations that will encourage them to invest in this market.

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