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Home > Consumer Products > Consumer Products & Retail > Electronics
World Video Encoding Markets
| MPEG 4/H.264 and VC 9/Windows Media 9 are vying for a place as potential replacements for MPEG 2 in the video encoding market. Due to their potential to provide bit rate savings and greater quality compression, MPEG 4 and VC9 are attracting the attention of the broadcast, cable, and wireless segments. However, end users are hesitant to make an immediate transition to the new formats due to recent investments in MPEG 2 and lack of universally accepted standards. Fortunately, as the market matures and vendors shift from proprietary to open architecture solutions, universally accepted standards are expected to come into place. Moreover, vendors need to incorporate all formats through a modular architecture that would allow end users to upgrade to emerging formats with greater ease, flexibility, and at minimal incremental costs.
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