Video Game Advertising: Getting to the Next Level: Industry Research Report

Video Game Advertising: Getting to the Next Level

Published Date: April 2007

Published By: eMarketer

Page Count: 14

Order Code: R203-477

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It is no news that video games are hot, but what's new is that they are becoming a hot advertising medium. Globally, it's estimated that video game advertising will grow nearly 23% a year over the next five years. The main reason? Everyone is playing.

The Video Game Advertising report analyzes the trends fueling the rise of video game advertising.

The increasing online connectivity of game environments, greater percentages of women and adults playing video games and technological advances that allow greater flexibility in how, where and when ads are embedded into game titles are already drawing marketers to the medium.

But as the in-game advertising industry evolves, game developers, console manufacturers, advertisers and technology providers are experimenting with new approaches that leverage the shifting demographics of the gaming population.

Key questions the "Video Game Advertising" report answers:

How does in-game advertising play into the economics of the video game development?
How will shifts in demographics and consumer behavior affect video game advertising?
What is the outlook for "advergaming"?
Are types of video games more conducive than others to advertising?
And many others...

eMarketer Reports—On-Target and Up-to-Date
The Video Game Advertising report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions.

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