World Video Server Markets: Industry Research Report

World Video Server Markets

Published Date: June 2006

Published By: Frost & Sullivan

Page Count: 77

Order Code: R1-5003

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Description

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Research Overview

The Frost & Sullivan research service entitled World Video Server Market provides an overview of the video server market and the factors that will affect its growth in future. Evaluation of the market includes forecasting for revenues and demand for video server solutions in the coming years. Besides, factors driving and restraining the growth of the market along with key challenges being faced by the industry are also identified. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets: cable, telco, and broadcast.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Application:

Cable
Telco
Broadcast

By Technology:

Video server
Broadcast equipment
Media asset management
Video compression

Technologies

The following technologies are covered in this research:

Playout Video Server: The playout video server is a broadcast level video server that is designed and developed to capture multiple inputs and playout multiple channels to air simultaneously. This server is used for commercials, long form programming, inter-station material and they work under master control.
Newsroom Video Server: Newsroom servers are used to play back video over graphics relating to news and sports, which are locally originated so they can switch between the two servers. These servers handle news and sports clips, they may work with a specialized automation system, and are typically not under master control.

Market Overview

Increasing Popularity of Video-on-Demand and Time-Shifting Functionality Drives Adoption of Video Server Technology

The onset of digital media technology has revolutionized television viewing for customers, making the age old television a more interactive and intelligent device. Video on demand (VOD) is fast gaining popularity as an important aspect of home entertainment, and is largely expected to drive global demand for video server products. This apart, the nascent market for on-demand and targeted advertising is likely to further video server demand, as it is now possible for operators to intelligently insert appropriate advertisements, based on individual consumer profiles, within the beamed content. Progress has also been made with respect to the time-shifting functionality, and another application that is fast drawing attention among operators is Pause Live TV. This is an application that allows subscribers to pause and resume a live broadcast according to their convenience.

Despite this, many broadcast, cable, and telecommunication companies are hesitant to invest in digital equipment and video servers because of the cost associated with deploying a video server in their existing infrastructure. Although the impact of this restraint on the North American market has considerably eased due to the digital transformation within the market, it is still a high restraint for many global markets, particularly in Asia. "In addition to the above, interoperability issues arising due to the absence of uniform technology standards and formats are added challenges that threaten to curb the growth of the market," notes the analyst of this research service. "As an example of this, a Leitch file cannot be played on an Omneon system or a Grass Valley file cannot be played on an Avid system."

Broadcast Industry’s Move to High Definition (HD) could Propel Market Growth

With the Federal Communications Commission (FCC) mandate making it necessary for North American broadcasters to switch from analog to digital transmission by February 2009, the transition from standard definition (SD) to high definition (HD) is gathering steam. This trend is being repeated in Europe, as broadcasters move from enhanced definition (ED) to high definition (HD) and similar government-sponsored initiatives across the globe will be among the top drivers for the uptake of the video servers, which can crucially handle such streams and also provide interoperability between SD and HD operations. Another important factor expected to drive this technology is the need for video servers among telecom companies, who are beginning to provide video services as an effective strategy to combat cable companies offering voice services to their customers.

With respect to the end-user segments, the broadcast sector remains the most prominent market segment for video servers. In 2005, the broadcast segment cornered a market share of almost 54.5 percent, while the cable and telecommunications markets accounted for market shares of 34.4 and 11.1 percents, respectively. "While video servers are a critical part of any broadcast facility, the decision on choosing the right vendor and the products offered by them would depend on the functionality, ability to handle large number of streams, and cost effectiveness of the product," says the analyst. "For vendors selling only video server products, strategic partnerships with companies in complimentary markets along the digital media value chain such as encoders, content and rights management companies, storage solutions, non-linear editing systems, switchers, and cameras, will be of immense help in furthering market penetration."

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