| Since Mintel’s last report into the market in 2003, rising penetration of DVD technology has broadened the market’s consumer base. Indeed, DVD has emerged as the dominant format, while VHS has moved progressively closer to obsolescence. The DVD category remains strong, although the uptake of the relevant technology has slowed since the last report, resulting in a relative slowdown in sales of the format compared with its initial years of exponential growth. Flagging VHS sales have held back growth in the market as a whole, and the industry is currently waiting in anticipation for the timely boost that is expected to result from the impending launch of next-generation DVDs.
New avenues of distribution are emerging and developing in the market, with online rental services making their presence felt and the popularity of Internet video and DVD retailers continuing to rise. In addition, technological developments are opening up the potential for new delivery methods for video content, such as downloading via the Internet and the viewing of films on portable devices. As such, despite a current degree of stagnation, a number of opportunities exist for the market to evolve in new directions and to return to the impressive growth rates seen at the time of the last report.
|
0 items
