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Home  > Communications  >  Wireless  >  Components/Equipment

A Virgin Idea: Airtime for Adtime

Published Date: June 2006
Published By: Yankee Group
Page Count: 4
Order Code: R388-1909
 
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Virgin's Sugar Mama service is the precursor to mobile advertising, rather than actual mobile advertising. However, it's a compelling business strategy for providers looking to boost their overall revenue while remaining competitive on service prices.
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