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Vodafone Partners With Yahoo! For Mobile Display Advertising (Competitive Update (Europe))

Published Date: November 2006
Published By: Current Analysis Inc.
Page Count: 4
Order Code: R759-5256
 
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Vodafone's new strategic alliance with Yahoo! for exclusive display mobile advertisement within the UK poses more questions than it answers. Opt-in mobile advertising is still a strategy in-the-making.
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