Walking the Talk: Actions Speak Louder than Words!: Industry Research Report

Walking the Talk: Actions Speak Louder than Words!

Published Date: December 2007

Published By: InfoTrends/CAP Ventures

Page Count: 10

Order Code: R290-385

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Firms with decades of experience in prepress and offset printing are starting to reposition themselves as marketing service providers (MSPs). These organizations are leveraging their talent and techniques to pioneer some of the world's latest marketing technologies. They want to participate in the more lucrative marketing value chain by providing an array of services in the marketing process from campaign inception to program execution. This document discusses how combining affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards can help savvy print service providers transform into more profitable marketing service providers.

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