This report focuses on the onshore liquid wealth of Brazilian Mass Affluent and High Net Worth customers. It sizes, segments and forecasts the number of affluent individuals and the liquid assets they hold. It investigates the competitive landscape in terms of players and products and services and presents the results of Datamonitor's large scale survey of the main players.
Scope
Sizing and forecasting of mass affluent and high net worth individuals were generated from Datamonitor's proprietary Global Wealth Model.
Assesses competitive developments among the region's main players.
Key companies covered: Banco do Brasil, Badesco & Bank Itau.
Geography: Brazil.
Highlights
Brazil's robust economy allowed it to emerge relatively unscathed from the market downturn of 2001/02. Since this minor setback, Brazil's wealthy population and share of onshore liquid assets have recovered at a swift pace, growing at a compound annual rate of 15.9% and 18.5% respectively over the 2000-2005 period
Although there were far fewer high net worth than mass affluent individuals in Brazil in 2005, the high net worth group held more than three quarters of Brazil's onshore liquid assets.
Levels of aggregate onshore liquid wealth in the Brazilian market are expected to grow at a rapid pace for the EUR1m+ asset bands over the next five years, with particularly strong compound annual growth with holdings in the EUR1.5-3m asset band of 10.2%, representing an increase from EUR15.4bn to EUR22.7bn.
Reasons to Purchase
Assess market attractiveness by reviewing size and growth forecasts up to 2009.
Assess the threats and opportunities for wealth managers in the market.
Learn strategies to enhance share of wallet from client base.