Faced with an economic slowdown, companies in a range of fields are implementing any and all means to lower operating costs. Because WCM tools enable firms to reduce overhead by managing web sites with fewer people, demand for these solutions is expected to rise rapidly. Successful companies will be those that offer scaleable solutions with high returns on investment. This new Frost & Sullivan study analyzes the fast-growing markets for web content management solutions. It examines emerging demand trends, highlights potential industry challenges, and presents expert revenue forecasts. With such an up-to-date guide to the this field, your firm will be poised to realize its full market potential.

Participants Are Challenged to Meet Specific Needs With Generic Products

"WCM providers that want to increase their market share will have to devote substantial time and resources to studying the segments in which they participate," says the analyst. A solution that perfectly fits the needs of a publishing house does not necessarily address the needs of a financial services or pharmaceutical company. For the WCM provider, however, developing products that are too market specific may not be cost effective.

"Several participants are attempting to find an effective medium between specialized WCM solutions and a generic solution that addresses unrelated areas," says the analyst. This study, which identifies possiblel obstacles and offers strategic recommendations, can help your company anticipate hurdles and outperform the competition.

WCM Providers Compete with In-House Solutions

"Several market participants admit that homegrown solutions are their toughest competitors," says the analyst. Approximately 70 percent of potential WCM clients have turned to their own IT departments to address content issues rather than searching for outside assistance. To win over these customers, WCM providers must convince them that it will be more labor and time intensive to adapt their in-house solutions to new web technologies. By surveying the competitive landscape and highlighting effective business strategies, this study gives its users the essential tools for success.