Markets for web content management (WCM) and digital asset management (DAM) are expected to converge as companies in a variety of businesses demand integrated, enterprise-wide solutions. With bandwidth restrictions continuing to ease, companies are increasingly implementing DAM solutions to distribute digital media and strengthen their brand around the world. Because the Web will be the medium through which digital assets are disseminated, opportunities abound for WCM providers that can acquire the tools to meet customers’ needs.

The economic downturn will spur each of these markets and accelerate convergence of technologies. With companies striving to reduce costs, integrated web content and asset management systems will allow firms to reduce their overhead and more efficiently connect with their customers. Frost & Sullivan offers in-depth research that covers these markets. U.S. Web Content Management Markets and U.S. Digital Asset Management Markets are available separately or as a bundled offer. By tracking trends and highlighting winning industry strategies these studies will give users an essential guide to a fast-rising field.