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Home > Consumer Products > Services > Personal
A Web Partner for Life: Indian, Matrimony Web Sites are Modernizing Matchmaking for the Offline World and Positioning to be Lifelong Portals for the Online One
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Indians are utilizing the Web in more frequent, varied areas than ever before, with Internet usage spanning both daily tasks as well as life’s landmark events. It has been increasingly commonplace to find Indian businesses and consumers buying and selling household necessities, such as clothing, and sharing daily advice on the Internet, but recently though, significant, personal milestones, such as marriage matchmaking, are finding their places on the Web. The advent of e-Matrimony is especially bringing marked improvements to a long, sometimes awkward rite of passage in India. And by taking advantage of the booming Internet population, these e-Commerce sites are especially well-positioned for enormous subscriber and revenue growth in the next three-five years.
More importantly, Indian Matrimony Sites are emerging as leading candidates in controlling access to a majority of future, Web-based personal services/products: because of the still-evolving, online behavior of the average consumer, these marriage match-making destinations have an advantage in creating lifelong, customer stickiness with the developing, Indian Web-user. This position of strength could very well change the future, Internet landscape in one of the largest, national economies in the coming years.
This report captures the e-Matrimony industry's current position, trends, challenges, and outlook by interviewing top industry executives. The highlight of the report is an analytical framework showing how Indian, e-marital sites will need to develop in order to succeed.
This report will be useful to International E-Commerce companies, Advertisers, Consumer Product Manufacturers and Service Providers (e.g. durable goods, consumer packaged goods, financial services), Retailers, Information Technology Companies, Corporate Investors, Market Research Firms, and Internet Experts and Associations in understanding this dynamic Indian market.
Key takeaways of the report include:
- Market Size Potential of the Online Matrimony Industry in India
- Challenges Framework for Indian, e-Matrimony companies - the three elements of this framework:
- 360° Security for e-Matrimony Subscribers
- Seamless Scaling in Operational Processes
- Web site Stickiness Beyond the Match
- Future Activities to Address the Challenges Facing Indian, Matchmaking Sites
- Greater Allocation of Matchmaking Sites’ Subscription Fees/Operations Budget for Security, and Open, Explicit Data Security Measures for Partners and Advertisers of E-Matrimony Companies
- E-Matrimony Sites as Advertising/Promotional Platforms to precisely target a specific segment within the sites’ membership
- Consolidation of Related Services/Brands such as Real Estate Purchasing, Career Planning, and Personal Finance under one merged brand that will be an emerging, focal point for Indian consumers
- Predictions and Implications for the Indian Internet Landscape, identifying e-Matrimony Web sites as one the leading candidates for access to/control of personal, lifelong services on the Indian Web
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