Today’s communications carriers face the
daunting task of trying to become more
innovative while adhering to strict business cost
and profitability requirements. As traditional
service types continue to mature, the greatest
differentiator—apart from unique service
offerings—is customer service and support at
both the call center and web levels. Increasing
the use of the web channel has been at the
forefront for virtually every telecom provider
today as a way to drive the retention of highvalue,
web-savvy customers by providing a broad
range of features and functionality through an
online customer portal. It also drives greater
efficiencies across the carrier’s order-to-cash-tocare
processes. The eventual automation of
operational support system (OSS)/billing
support systems (BSS) functions at the web level
represents an outstanding way to take the costs
associated with manual processes out the
business and is without question the ultimate
goal of all telecom service providers
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