This report looks at how delivering weight loss solutions through RFCS (Reduced fat, reduced calorie and sugar) foods is being impacted by a wider definition of what constitutes a healthy diet. The report also assesses how other weight loss aids - including meal replacements, appetite suppressants and VLCDs (very-low-calorie diets) - have fared as the UK’s obesity problem intensifies.

Mintel’s market for weight control products includes selected RFCS (reduced fat/calorie/sugar) products along with slimming aids ie meal replacements, appetite suppressants/controllers and VLCDs (very low calorie diets).

The definition of a “diet” has shifted as consumers shun dieting for more healthy eating regimes. In addition, Mintel research reveals that the number of adults who claim to often or sometimes diet is falling.

Key report themes:

• How will RFCS products offer growth potential for major brands and grocery own labels?
• How wider trends in the food and drinks market is driving NPD in RCFS.
• Greater choice is fuelling consumer interest in appetite suppressants and controllers.
• How guidance on obesity is affecting weight control foods eg NICE guidelines
• Evaluation of key brands and products that are leading the industry.
• How the different socio-economic groups are responding to the dietary concerns and the impact of the food they consume.