This is a completely revised and updated analysis of Marketdata’s best-selling biennial study about the $55 billion U.S. weight loss market. This is the most comprehensive investigation of the U.S. weight loss market published by anyone worldwide, covering… dollar value & growth rates of 10 major weight loss market segments (early 1980s to 2006, trends, developments, current status reports/estimates, 2010 forecasts) for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, mail order and multi-level marketing diet plans, diet books and exercise videos, children’s weight loss camps and adult residential facilities, medically supervised programs (weight loss surgery, MDs, RDs, and nutritionist-based diet plans, hospitals/clinic programs, Rx diet drugs, bariatricians), retail meal replacements and diet pills, low-calorie dinner entrees & low-carb foods.
New chapters cover: the diet books & exercise videos market and the diet food home delivery market. Also included: comprehensive dieter demographics, diet center franchising, extensive industry operating ratios, and an analysis of the major weight loss websites.
Rankings/revenues of top commercial programs, brand sales, and a Reference Directory of industry sources. Based on extensive proprietary & secondary research, management interviews, UFOCs and other documents.
Contains in-depth competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, eDiets.com, LA Weight Loss, Herbalife, Slim-Fast, Diet Center, Physicians Weight Loss, HMR, Optifast, Medifast, Lindora Clinics, Ballys, Curves, Atkins Nutritionals, and more.
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