This IDC study provides Western Europe CRM analytic applications revenue and vendor data for the 2003?2004 period and 2005?2009 forecast by country. The study also analyzes drivers and inhibitors for the CRM analytic applications market and offers advice to vendors as well as end users.

"The Western European CRM analytic applications market saw strong growth of 10.2% in 2004. IDC expects the annual market growth to be around 8% over the next five years. CRM applications delivered as SaaS is growing rapidly, pulling revenue in analytic functionality. Also the hosted solutions bring analytic CRM to new users," says Rasmus Andsbjerg, research analyst, European Software. "In terms of industries, retail, financial services, and consumer packaged goods have shown strong growth potential, and mature CRM countries and regions such as the U.K., Germany, and the Nordic region are expected to continue the strong growth path."