2009 Western Europe Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

Published Date: May 2009 Published By: AMI-Partners, Inc. Page Count: 82 Order Code: R149-475 $4,995.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn. In addition the report provides the critical blueprints to: Segment the SMB market in a way that capitalizes on the downturn Target based on needs, behaviors and planned spending Optimize marketing to ensure the highest return-on-marketing-investments (ROMI) The current recession offers PC manufacturers and vendors new opportunities and challenges. The challenges include highly constrained spending, prolonged replacement cycles and pervasive expectations relating to PC discounts and aggressive price promotions. The opportunities come from segmenting the market from a customer-value perspective and aligning offerings and marketing to the more pronounced pain points, new willingness to view and use technology to help businesses run more effectively and embracing non-traditional marketing approaches. Similar Products • IDC's 2009 Commercial PC Survey, Part 2: Worldwide Results Published Nov 2009 by IDC • Anticipating Changes: New Value in the Computing System Industry Published Oct 2009 by Market Intelligence & Consulting Institute • Distribution Channels and Alliances News: Period Ending October 31, 2009 Published Oct 2009 by IDC • Technology Vendor Financials Monthly Datasheet, October 2009 Published Oct 2009 by Datamonitor • Key Differences in Networking Support Between Western Europe and the United States Published Oct 2009 by IDC • Computer Hardware - Global Group of Eight (G8) Industry Guide Published Oct 2009 by Datamonitor • Computer Hardware - Top 5 Emerging Markets Industry Guide Published Oct 2009 by Datamonitor • Computer Hardware - North America (NAFTA) Industry Guide Published Oct 2009 by Datamonitor • Computer Hardware - BRIC (Brazil, Russia, India, China) Industry Guide Published Oct 2009 by Datamonitor • Channel Partner Program Review: Sage North America Published Oct 2009 by IDC