Europe is now home to nore than 30 IPTV providers and by the end of 2006 IPTV services will be available in nearly every country in the region. The market is currently worth around $500 million, and will grow at a CAGR of 71% to reach $4.3 billion by 2010. "While IPTV offers a major new revenue source for service providers, it also requires massive network investment and the ability to navigate the complex world of content," said Jill Finger Gibson, research director, European Multiplay Services. "IPTV providers should be aware that negotiating content deals is a tricky and time-consuming business, and may take longer than they may anticipate."