This study provides IDC's analysis and forecast for Internet advertising in Western Europe, presenting the outlook for spending in 14 regional territories.

"The Internet advertising market jumped by 49% in 2007 to reach ?12.2 billion," said Jason Armitage, senior research analyst, European Digital Media, "and will continue to deliver solid growth over the next five years. As the Internet serves up a higher proportion of video, the industry is preparing for a shift to corresponding formats."