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Home > Computers and Information Technology > Software > CRM & Customer Service
Western European CRM Market Vertical Competitive Analysis, 2002
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| Published Date:
March 2004
Published By:
IDC
Page Count:
38
Order Code:
R104-23409
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| This IDC study segments the Western European CRM applications market by
vertical industries at the Western European level and for five major countries:
France, Germany, Italy, Spain, and the U.K.
The study shows Siebel Systems leading a number of vertical industries, SAP
leading others, and the two vendors tying for first place in two verticals.
"SAP has successfully sold its CRM product in industries, where it is
relatively strong, such as manufacturing and utilities. Siebel maintains strong
leadership in those industries for which it has developed very
industry-specific offerings such as in finance and communications," said Bo
Lykkegaard, senior research analyst in IDC's European Software Group.
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