"Positive developments in Western European retail revenues, profits, and inventory levels had an impact on both retail CEO and CIO mindsets toward investing more on IT as a fundamental enabler of profitable growth. Overall, retail buyer sentiment is on the rise across Western Europe. However, it is also important to note differences on a country and retail sub-segment level in the way retail companies will be allocating higher or lower shares of their IS budgets to different IT areas. Indirect sales channels dynamics are expected to shift to interesting evolutionary paths, while our survey results provide clear indication to IT vendors about the key selection criteria and most critical areas to improve," said Ivano Ortis, program manager, retail, CPG, transportation, IDC Manufacturing Insights.