Winning at Customer Management: Integrating Marketing, Information, and Technology:

Winning at Customer Management: Integrating Marketing, Information, and Technology

Published Date: August 2007

Published By: TowerGroup

Page Count: 11

Order Code: R301-1314

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Customer management strategies are increasingly important and challenging in a dynamic and competitive marketplace of financial services. Financial services institutions must structure both their information assets and technology foundation to optimize an enterprise strategy. Doing so involves the ability to develop the goals, processes, and cultures within and across the institution, supported by dynamic IT infrastructures that orchestrate data and information with customer interactions for superior value as defined by customers. The payoffs are larger wallet share, improved customer lifetime value and margin, and a stronger marketplace edge, all factors too important to ignore.

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