This report reviews important trends in terms of what specific value-added services and applications end users are currently asking about and the “push” marketing by sales associates. Some of the questions it answers includes, but is not limited to:

- What percentage of retail associates offer specific value-added services and applications?
- What percentage of customers is coming into the store asking about specific value-added services and applications?
- What percentage of customers is being told about specific value-added services and applications?
- What percentage of customers is signing up for specific value-added services and applications?
- Do associates earn commissions and bonuses for selling specific services and applications?
- How do commissions affect associates’ tendency to tell customers about services and applications.
- How do commissions affect the number of customers signing up for services and applications?
- What percentage of stores associates personally use specific value-added services and applications?
- How does the associates’ use of specific value-added services and applications affect their ability to sell them?

The applications and services reviewed in this study include:

Voice activated dialing
Wireless Internet access
Wireless Instant messaging
Wireless E-mail
Multi-media messaging
Wireless over-the-air ring tones
Short messaging or SMS
Wireless over-the-air games
Wireless over-the-air music
Wireless modem access using phone (tethered phone)
Wireless digital imaging
Location-based services
Voice portal services
Wireless Wallet services