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Home > Communications > Wireless > Components/Equipment
Wireless Business Use: The Overlooked Profit Machine
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| Published Date:
June 2007
Published By:
In-Stat
Page Count:
17
Order Code:
R97-2839
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Based upon the surveys in several recent reports, In-Stat has found that the conventional wisdom in the wireless industry significantly underestimates the value of mobile business usage. In-Stat has also reported that many user organizations fail to properly manage wireless expenses, particularly when compared to wireline expenses. The implication is that wireless operators should reallocate resources to support mobile business applications. This, in turn, will help the operators' profitability.
Corporate-liable customers produce the majority of profit and individually liable subscribers contribute most of the remaining profit for wireless operators. Converting corporate customers to assume corporate liability is also in their best interests. Whatever the operators' current strategy for attracting mobile business, the profitability of this segment, along with the growth of mobile data applications for business, indicates that devoting more resources to retain these customers is money well-spent.
Failure to address this market has the potential to leave wireless operators vulnerable to the coming wave of new mobile data operators that will serve the rapidly growing mobile data needs of these customers if given the chance.
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