This IDC study presents a current competitive analysis of the adoption by consumers of the mobile entertainment services offered by the four nationals and four other regional carriers and MVNOs. This study examines how carriers' positioning is likely to evolve over the next 12 months based on existing market dynamics. Recommendations that could help companies take advantage of the growing U.S. mobile entertainment services market are included.

"Carriers in the United States will have to focus their attention on offering improved data services. Organizations that want to avoid customer churn will deliver the services that users desire," says Richard Murphy, research analyst in IDC's Wireless and Mobile Communications.