Wireless Data in Vertical Markets: Passing the Blue Line: Industry Research Report

Wireless Data in Vertical Markets: Passing the Blue Line

Published Date: February 2007

Published By: In-Stat

Page Count: 41

Order Code: R97-2727

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Many within the wireless industry have theories about how the adoption of wireless data has evolved and will grow in the future. One of the underlying assumptions is that the value of the application is the prime driver in the adoption of an application.

In-Stat has found that the use of wireless data in commercial applications has grown dramatically in the past decade , although this growth has varied widely. Some applications have grown fast while others have lagged. Competitive forces have driven the adoption of some applications faster than others. Applying logic and reason to infer the leading verticals and applications does not work.

This report looks at the usage patterns and plans of the leading vertical markets for wireless data and reports about their use of industry-specific applications, horizontal applications, and use of devices. This report is valuable for any part of the wireless industry that plans to market to data users.

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