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Home > Communications > Wireless > Components/Equipment
Wireless Services Market Opportunities, Strategies, and Forecasts, 2006 to 2012
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| Published Date:
December 2006
Published By:
Wintergreen Research
Page Count:
547
Order Code:
R49-375
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Wireless Telecommunications services competition is increasing. Smaller, standalone
wireless providers are transferring licenses to larger, better capitalized and more
experienced wireless providers. Resellers buy bulk wholesale service from facilitiesbased
carriers for resale. They provide another set of differentiated competitors in the
marketplace.
As wireless data proliferates, content has become increasingly significant as a factor in
the appeal of services. Content providers participate in the wireless value chain.
Opportunities for increased leverage and/or opportunities to compete for wireless data
revenues are proliferating.
Ongoing industry consolidation, the development and deployment of new technologies,
the introduction of new products and services, new market entrants, the availability of
additional spectrum represents market forces. Both licensed and unlicensed
spectrums are used, and regulatory changes are market driving forces.
Competitive factors in wireless telecommunications services industry relate to national
and multi-national positioning. Wireless communications services providers seek to
have a strong national position in countries in which they operate. The ability to keep
pace with network capacity needs and offer highly reliable national coverage through
the provider network is important. National providers have an extensive national
network.
Wireless communications services companies continue to look for expansion
opportunities in other countries, through the build-out of existing licenses, acquisitions
and/or spectrum leasing.
Coverage capability is a significant competitive factor, “Don’t drop Grandma, with
Grandma hanging out on a wall” is the marketing campaign. Large numbers of base
stations are needed to provide coverage. Network reliability, capacity and coverage
are central. Lower prices, improved service quality, and new service offerings have
led to increased minutes of use per customer.
Worldwide wireless communications services markets are growing in response to
demand from every person in the world. Everyone wants a cell phone. Markets at
$324 billion in 2006 are anticipated to reach $757.6 billion in 2012.
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