This IDC study contains analysis of a survey of 2,506 U.S. teenagers and adult consumer wireless subscribers and customers fielded in August 2006. It explores relative adoption, spending, and usage levels among common types of messaging (SMS, MMS, IM, consumer email), content (ringtones, graphics/wallpapers, games, and simple applications) and other emerging services types such TV/video, Web/WAP usage, full-track music and streaming radio, ringback tones, and more. The data herein is further segmented by age group, device type, and ARPU range. Detailed analysis is associated with each of the 39 tables, and recommendations based on the results are included.

"Teens, young adults, and those with advanced devices show markedly higher adoption patterns for most wireless content and service types. While the penetration rates for emerging services such as music and TV/video lags far behind that of SMS or even ringtones, it's clear that a number of these new service and application types are likely to find an audience in select market segments." Lewis Ward, research manager, Mobile Consumer Services: Entertainment