Voice over Internet Protocol (VoIP) telephony, combined with prepaid card calling services, will lead the wireline card calling service industry to greater market share. Vendors can offer lower prices, which undercuts wireless technology. The growth of the prepaid segment is pushing the overall growth of the card calling industry, leading the telecom market towards acceptance of low-cost VoIP.

A thorough understanding of the latest factors shaping the U.S. wireline calling card service industry is crucial to your market success. This is precisely the information provided by this Frost & Sullivan report. It analyzes the two major segments of the market - post-paid and prepaid. The latter segment is subdivided into publicly switched telephone networks (PSTNs) and VoIP. This informative report reveals key drivers and challenges in all segments of the market.

Long-Distance Market Key Area to Target

The long-distance markets are a prime area of potential growth. Lower rates makes prepaid VoIP an attractive choice over more expensive PSTNs and wireless technology. This report reveals that it is possible to fend off other options while maintaining profit margins.

"VoIP-based card calling offers major opportunities especially among culturally diverse markets," states the author of this report. "Not only is it less costly than PSTN, it also is not subjected to settlement and accounting rates on international calling."

Value-Added Services to Define Success

Successful market participants offer more than just toll calling capabilities. Value-added services will distinguish their products from their competitors. Some companies are offering services such as voice mail, speed dialing, and stock quotes.

"Companies participating in this market compete on service quality, card-per-minute toll rates, the reliability of the card service, and the ability to offer adequate customer care and support," states the author. You have an opportunity to gain a competitive advantage by using the information in this Frost & Sullivan report. Armed with this research, you can put yourself in better position to take advantage of key market opportunities when they present themselves.