Women Online: Taking a New Look: Industry Research Report

Women Online: Taking a New Look

Published Date: April 2007

Published By: eMarketer

Page Count: 33

Order Code: R203-476

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The Women Online report analyzes the impact that new Internet video content and advertising are having—or not having—on female Internet users, who make up over half the US Internet population.

Amid all the excitement online video is causing, marketers must keep one fact in mind: Of the estimated 97 million females online in the US, only 66% of them actually watch videos online, compared with 78% of males who do.

Why the difference between the sexes—and will their online viewing habits balance out in the near future?

Key questions the "Women Online" report answers:

How many females in the US watch online video?
What are their online video usage patterns?
What types of programming resonate best with females?
How do females respond to online video advertising?
And many others...

eMarketer Reports—On-Target and Up-to-Date
The Women Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right when you need to.

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