Workplace Marketing - UK: Industry Research Report

Workplace Marketing - UK

Published Date: October 2006

Published By: Mintel International Group Ltd.

Page Count: 127

Order Code: R560-2330

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Worksite or workplace marketing (the terms are interchangeable) is probably the most heralded, longest anticipated and potentially most exciting distribution revolution in the financial services market in the last fifty years. Yet its potential has so far remained relatively unfulfilled.

Recent financial services industry and consumer market developments have combined in a way that has focused attention on the workplace to a greater extent, particularly in respect of the treatment of employees across a wide range of issues and especially relating to retirement planning.

This report updates Mintel’s Workplace Marketing report published in 2004 that identified a number of barriers that impeded progress and continue to do so, as this report will demonstrate.

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