This IDC study includes vendor revenue shares for applications processors and media coprocessors in mobile phones, converged mobile devices, and smart handheld devices. Applications processors designed and embedded into other end-market devices, such as portable media players (PMPs), mobile Internet devices (MIDs), gaming devices, toys, dedicated PND devices, industrial application products, point-of-sale (POS) systems, and media adapters, are not included in this study.

"2007 was another year of above-average growth for applications processors and media coprocessors, not just in mobile phones but also in an increasing array of other mobile devices. The initial surge of multimedia functionality in high-end mobile phones has since cascaded to most of the midrange phone segments and even some entry-level segments as the chipset technology that enables this multimedia has become more mature and chipset pricing has dropped. We have also seen the expansion of multimedia into myriad other devices ranging from PMPs, gaming devices, MIDs, toys, PNDs, and a variety of other devices for medical and industrial applications. So while 2006 was the year multimedia functionality on mobile phones gained traction, 2007 was the year when it set its stride and started expanding into other devices." - Flint Pulskamp, program manager, Wireless Semiconductors