This IDC study provides the market sizing for the worldwide marketing automation software market in 2007. It also provides the revenue shares along with the future market outlook and guidance to CRM software vendors.

"Marketing automation applications are at last coming into their own as organizations successfully implement structured processes for outbound and inbound engagements. The next phase of development is linking marketing applications directly into the sales applications for true efficiencies in the lead management process." - Mary Wardley, research vice president, CRM Applications Research