This IDC study provides the market sizing for the worldwide marketing automation software market in 2008. It also provides revenue shares along with the future market outlook and guidance to CRM software vendors.

"The marketing automation applications market is a long way from hitting either maturity or full penetration in end-user organizations," says Mary Wardley, research vice president, CRM Applications Research. "Suppliers of applications can play a significant role in helping to institute best practices through their products, as practitioners of marketing programs rely on tools for cost savings and efficiency."