This IDC study forecasts the flash memory card market by unit and bit demand, average selling price (ASP), and revenue. The flash memory card demand is segmented by application where IDC forecasts unit and bit demand.

"The worldwide flash memory card market continues to grow at a strong pace, largely driven by the tremendous growth in mobile phones and an increase in compelling content in portable devices. Miniaturized form factors, such as SDmicro and MMCmicro, will help the industry grow further, especially as the digital still camera (DSC) market reaches its point of maturity this year. Mobile phones will account for 87% of total flash memory card shipments in 2010." - Celeste Crystal, senior research analyst, IDC Semiconductors