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July 6, 1999 PRG, Inc. Adds Zona Research, Reuters Business Insight, and Morgan Stanley Dean Witter to Roster of Leading Research Firms World's Largest Online Retailer of Business Information Gets Even Bigger with Three Top Research Firms, Adding More than 1,000 Titles to Library NORTH ADAMS, MA (July 6, 1999) — Publications Resource Group, Inc. (PRG) has established a relationship with three leading research firms — Zona Research, Reuters Business Insight and Morgan Stanley Dean Witter — and will make the market research reports from these firms available through its electronic commerce Web site (www.prgguide.com).
The addition of these three highly regarded organizations brings PRG's roster of research firms to more than 180, with nearly 3,500 current reports available through PRG's Web site and catalog. "I think PRG offers a very powerful portal for the research community and they were a natural fit for Morgan Stanley Dean Witter as we decided to make our proprietary research more readily available to the marketplace," said Bill Farrell, VP of European IT services and software for Morgan Stanley Dean Witter. More than 1,000 reports per year from Morgan Stanley Dean Witter — one of the leading financial services companies in the world — will be sold as a package with an introductory price of $2,500 per year. Morgan Stanley Dean Witter is offering an innovative service to senior level executives at technology vendors and users. As part of the program, members will have access to hundreds of reports per year from Morgan Stanley Dean Witter. The membership fee includes access to research on three technology subsectors and events sponsored by Morgan Stanley Dean Witter.
Morgan Stanley Dean Witter's research reports cover a full array of technology vertical markets and cover the leading companies in the fields of semiconductors, Internet, enterprise software, CAD-CAM, PC hardware, networking, telecommunications, wholesale distribution, and contract manufacturing. Zona Research (an IntelliQuest company) is a leading research firm that provides qualitative and quantitative information and advice to the Internet industry. The company supplies superior information on industry and market trends and PRG will carry a range of Zona Research reports, including the 1998 Online Shopping Report and the fourth edition of the Internet and Intranet: Markets, Opportunities, and Trends. Reuters Business Insight is a joint venture between Reuters and Datamonitor, which publishes a series of management reports designed to help managers make informed, timely strategic plans. The reports cover the fields of consumer goods, energy, financial services, and health care."The research reports from Zona, Morgan Stanley and Reuters provide tremendous value and with the low price point we expect that they will be in demand from our current clients and help introduce PRG's service to new customers," said Osmin Alvarez, CEO of PRG. "Our clients trust PRG because we only work with leading analyst firms and we're thrilled to be working with such a respected group of new analyst firms."
About PRG, Inc. Based in North Adams, Mass., PRG is the largest on-line retailer of business information publications worldwide. PRG offers over 3,500 directories, newsletters and market research reports from more than 180 leading publishers and consultants including Frost & Sullivan, Jupiter Communications, Ovum, Phillips Publishing, and Pioneer Consulting, among others. PRG offers its customers convenience, excellent service and an objective viewpoint regarding the market research and publications that will best meet their needs. For further information, please visit PRG's Web site and catalog at www.prgguide.com. CONTACT:
Publications Resource Group, Inc.Doug Peterson413-664-6185doug@prgguide.com
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