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January 25, 2001 MindBranch Acquires Outsource Korea North Adams, MA, January 25, 2001 - MindBranch, Inc., the world's leading provider of high-value market research, today announced the acquisition of majority control in Outsource Korea, Inc., the foremost source of business information in Korea. Outsource Korea, with headquarters in Seoul, helps major Korean corporations identify, source, and manage their business-information purchasing, which includes consulting, market research, and advisory services. "The acquisition of Outsource Korea gives MindBranch an excellent footing in one of the most attractive business-information markets in the world," said Alton Adams, CEO of MindBranch.
"With the 13th largest economy and the 6th largest online audience, Korea represents a significant opportunity for MindBranch. We have admired Outsource Korea for some time and are excited to join forces with CEO and founder Doug Dae Moon, and the first-rate team that he has built. Gaining this strong presence in Asia will allow us to provide our customers and suppliers with a truly global partnership and the capabilities that come with it," added Adams. With the acquisition, Outsource Korea will gain access to MindBranch's industry-leading
collection of more than 10,000 reports, newsletters, and directories from more than 250 world-class research firms, consultancies, and publishers. These offerings are catalogued under 150 industry sector categories; many are available for immediate digital download. Both Outsource Korea and MindBranch offer immediate access to expert consultants trained to match resources to customer needs. "We're very excited to become part of the MindBranch team. Their industry reach, flexible technology infrastructure, and marketing expertise will allow Outsource Korea to extend
its lead in Korea, as well as enter other Asian markets," said Doug Dae Moon. "MindBranch is the premier online provider of this information. I believe MindBranch's extensive resources and proven e-commerce capabilities will add a unique and important dimension to our efforts." About MindBranch
MindBranch, Inc. is the single source for targeted market research; research that helps their clients make more intelligent business decisions. Their broad offering includes syndicated and custom market research products and services; as well as forecasts, reports, and data in digital form from hundreds of specialty-research publishers.
MindBranch has redefined the way decision makers find and deploy market intelligence, with dedicated account consultants to help clients quickly find the best research and information for their needs, and a customizable, comprehensively indexed Web site. Decision makers turn to MindBranch to make sense of change in complex, fast-moving industries. MindBranch is a majority-owned subsidiary of Village Ventures, Inc., Williamstown, MA
http://www.mindbranch.com About Outsource Korea
Outsource Korea, Inc., with over 75 publishers, including Frost & Sullivan, Giga Information Group, Strategy Analytics, RHK, Current Analysis, and others,
is the leading provider of high-value business information in Korea. Doug Dae Moon, an information-industry veteran of 15 years, founded Outsource Korea in 1996. Prior to founding Outsource Korea, Mr. Moon had served as Korea country manager for Dataquest, Inc.; BIS Strategic Decisions, Inc.; and Giga Information, Inc.
http://www.outsourceKorea.com
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