Press Releases

January 25, 2001

IndustryClick Offers On-Demand Market Research Capabilities For MindBranch

According to the alliance agreement, IndustryClick will establish direct links from its online vertical industry community sites like TelecomClick.com, to MindBranch's industry-specific online search catalogues. In return, MindBranch will provide direct access to its database, giving IndustryClick search engines the ability to index, organize, and present market research offerings according to the preferences and needs of site users. MindBranch will retain responsibility for taking and fulfilling orders from IndustryClick users.

MindBranch currently offers more than 10,000 reports, newsletters, and directories from more than 250 world-class research firms, consultancies, and publishers. These offerings are catalogued under 150 industry sector categories; many are available for immediate digital download. In addition, MindBranch offers phone, e-mail, and online access to consultants who are specially trained to match resources to user needs.

MindBranch's industry-indexed Web site is a natural fit for IndustryClick, which develops and operates separate, industry-specific online communities for professionals in telecommunications, new media, marketing, transportation, agribusiness, and other industries. These one-stop sites provide targeted content, tools, and commerce capabilities to help professionals stay on top of their industries. The alliance with MindBranch enables IndustryClick to offer superior, industry-specific content gathered from key publishers in market research. IndustryClick users will save valuable time with information that is both objective and complete, eliminating the need to search multiple Web sites.

"Access to targeted marketing intelligence is a critical requirement for professional success in all the industries we serve," said Tim Andrews, president and CEO of IndustryClick. "And MindBranch is the premier online provider of this information. Our goal at IndustryClick is to provide industry professionals with a one-stop solution for all their information needs. MindBranch's extensive resources and proven e-commerce capabilities will add a unique and important new dimension of value to our sites."

"It would be hard to find a more seamless fit between online information providers," said Alton Adams, CEO of MindBranch. "IndustryClick and MindBranch share a common industry focus and a common goal of satisfying business-intelligence needs, yet there is no overlap in our product offerings. Our alliance with IndustryClick will significantly broaden our user base and bring us another step closer to our goal of revolutionizing the way business intelligence is researched, customized, and delivered."

About MindBranch
MindBranch, Inc. is the single source for targeted market research; research that helps their clients make more intelligent business decisions. Their broad offering includes syndicated and custom market research products and services; as well as forecasts, reports, and data in digital form from hundreds of specialty-research publishers. MindBranch has redefined the way decision makers find and deploy market intelligence, with dedicated account consultants to help clients quickly find the best research and information for their needs, and a customizable, comprehensively indexed Web site. Decision makers turn to MindBranch to make sense of change in complex, fast-moving industries. MindBranch is a majority-owned subsidiary of Village Ventures, Inc., Williamstown, MA
http://www.mindbranch.com

About IndustryClick
Founded in April 1999 as the business-to-business Internet subsidiary of PRIMEDIA, IndustryClick is the one-stop source for the targeted content and commerce needed by industry professionals. The company hosts strategic alliances with key trade publications and organizations and is a leading source of comprehensive business-to-business information within each industry.
http://www.industryclick.com

About Primedia
PRIMEDIA Inc. (NYSE: PRM), with 1999 sales of $1.7 billion, is a targeted media company with print, video, and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics, and Films for the Humanities & Sciences. The company owns and operates more than 300 Web sites and other Internet properties.
http://www.primedia.com